Eden Floral Studio is a woman owned and operated florist in Saint Charles IL. With this rebrand we wanted to capture not only the timeless beauty of wedding and event florals but the owner’s bold and lively personality. I chose to create a classic word mark combining both a retro style and modern san-serif typeface. I also created a series of line-drawn flowers to be used in serval applications from pattern design, apparel, and beyond. For the colors I wanted to create a palette that was fresh and unique in it’s pairings while also functioning across the various platforms they would find themselves in.
The rebrand project was then expanded into the creation of new business cards, proposal templates, a social media re-design and website re-design.
View the updated Instagram here.
View the updated website here.
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